Shauna Fitzgerald

Founder + CEO

With over 35 years of working in a highly regulated industry, Shauna has excelled in many aspects of business including strategy development and execution, team building and brand development.  With her career in sales, marketing and management in the alcohol industry, Shauna brings a solid depth of business experience to the nascent cannabis industry.  In her four plus years in the Massachusetts cannabis space, she has observed first hand the struggles that cannabis companies have in this chaotic industry.  Borrowing proven processes from the alcohol industry coupled with her first hand knowledge of the challenges new companies face, FitzCanna, Inc was born!  Shauna is passionate about partnering with cannabis companies to support their critical processes helping them to keep more hard earned profits.

Keith Miranda

Advisor

With 35 years of sales and operations experience in the control substance industry, Keith is a top-performing and results-oriented executive with a collaborative management style and experience in leading companies to improve sales, profitability, operational and administrative efficiencies.  He possesses extensive experience in developing and implementing corporate objectives, budgets, accounts receivable initiatives and creative sales programs in conjunction with supplier priorities that maximize revenue, profitability and depletions.  Keith directs and motivates management, sales, operational, administrative and delivery teams through creating a cohesive, productive, professional and innovative working atmosphere while maintaining a progressive, diverse, inclusive, industry-leading company environment with long-term vision and growth capabilities.

Alyssa Dunham

Sales and Marketing Manager

With a decade of experience in the fast-paced hospitality industry, and four years of involvement across many positions in the Cannabis sector, Alyssa expresses a passion for all facets of cannabis. Her expertise in Budtender and customer education, while showcasing a unique ability to align client needs with industry trends helps to foster enduring client relationships that reflect a keen understanding of evolving industry dynamics. Alyssa leads and cultivates a cohesive, productive, and innovative working environment that reflects professionalism and hospitality in a progressive, diverse, and inclusive company culture.

Wyce Nasiri

Account Executive

Wyce brings over three years of specialized experience in the cannabis industry to his role as an Account Executive. With a solid background as a Brand Ambassador, Wyce has a proven track record of effectively representing brands in-store through engaging pop-ups, comprehensive budtender training, and strategic display marketing.

In his current role, Wyce is dedicated to driving sales growth and enhancing brand visibility. His expertise in organizing impactful pop-up events and developing eye-catching displays ensures that brands achieve optimal market presence and consumer engagement. His proactive approach and innovative strategies consistently deliver outstanding results, contributing to the success and growth of the brands across our portfolio.

Peter Belsito

Director of Operations

Peter serves as the Director of Operations at Fitzcanna, where he plays a pivotal role in managing and optimizing the day-to-day operations of the company. With a keen eye for detail and a dedication to efficiency, Peter ensures that all processes run smoothly and effectively.

In his capacity, Peter not only oversees operational activities but also actively facilitates the sales process. His comprehensive approach to operations and sales integration ensures that Fitzcanna maintains its high standards of service and operational excellence.